The first important step is to set up a store with intuitive localised design and comprehensive e-commerce features such as campaign promotion, coupon, flash sales, group buying and membership loyalty program. WeChat has a range of strategic offerings to help brands gain a competitive edge in the Chinese e-commerce market. Make your cross-border smart retail business stand out International brands will do well to take advantage of this golden opportunity to enter the China’s e-commerce market. Unlike mainstream e-commerce sites such as Tmall and JD, WeChat mini-program enables brands to manage owned private domain traffic and draw actionable insights for sustainable sales growth in the long run. Yet, the biggest advantage of WeChat mini-program is the control brands have over their data. A consumer’s journey often starts with a friend sharing a review of a product or service, or a group buying initiative. One of the successes behind the mini-program is the virality of WeChat itself. Meanwhile, the gross merchandise value (GMV) of WeChat mini-program commodity transactions doubled in 2020. From 2019 to 2020 alone, the platform experienced a 33.3% upshot in daily active users, from 300 to 400 million. The WeChat mini-program has taken the Chinese e-commerce industry by storm in recent years. The success of the WeChat mini-program in numbersĪ mini-app built and accessed within the WeChat ecosystem, WeChat mini-program’s easy-to-use interface allows easy navigation, from online shopping, hotel booking to food ordering and more. In the following, you will discover the booming trend of WeChat mini-program in China and the crucial role it plays in helping brands establish cross-border e-commerce business with sustaining sales momentum. It is unique from other e-commerce platforms as it offers not only convenience, but also private domain traffic management capabilities, enabling brands to build customer data assets. However, these platforms often come with high customer acquisition and retention costs while giving marketers limited control over customer data assets.Īgainst these challenges, WeChat’s mini-program is fueling a new generation of cross-border e-commerce growth in China. Worldwide brands have leveraged mainstream cross-border e-commerce platforms such as JD Worldwide, Tmall Global and Yangmatou to start selling their goods to China. With COVID-19 restricting overseas travelling, there has never been a better time to talk about the importance of cross-border e-commerce. With rising purchasing power, Chinese consumers are increasingly sophisticated in their consumption choices, with many seeking high-quality and premium imported goods across offline and online channels.
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